In our everyday life, we spend a definite portion of time on the internet.
While surfing the internet, we seek various types of information or to learn different types of new skills and whatsoever.
To learn all these new skills or to gain the information we see tons of videos on different streaming platforms: Youtube, Metacafe, Dailymotion, Vimeo, etc.
We tend to watch videos nowadays to get information rather than reading an article because it’s interesting to us and it connects to us more than the texts.
When you watch a video on a specific subject, it triggers all sorts of chemical reactions in your brain and body. The objects or movements in the videos are intriguing in your eyes.
Have you ever wondered why videos are so compelling as a medium?
According to the research, there are at least6 Scientific Reasons Online Video Connects with Viewers:
1. Visual Learning
2. Keeping Focus
3. Memory Storage
4. Rapid Speed of Processing
5. Processing Location
6. Great Connectivity
1. Visual Learning
It is proved that 90 percent of all the information that comes to the brain is through visuals. What remains is a small portion of the non-visual information. For this reason, it is estimated that 70% of the people now are “visual learners”.
As the majority of people are visual learners, why not produce explainer videos to get their attention and connect with them? These visual learners will appreciate a well-produced video that helped them better to understand your message.
2. Keeping Focus
When a content creator tries to make a video, he/she craft visuals that make sense for the main topic intended for the viewers. Creating a video doesn’t mean compiling random visuals into your project.
For example, when any off-topic visuals appear on the screen during a video, the viewers will subconsciously try to find a message behind the visual and will be distracted from the actual purpose of the video.
So you need to make the video in a way that will constantly keep the focus of your audience to the message you’re trying to convey.
3. Memory Storage
The visuals that we see are stored in the Hippocampus (long-term memory bank) which is more spacious than the short memory storage.
The memory or visuals of a video is stored in the hippocampus located in the temporal lobe of your brain as episodic memories. These types of memories are stored and indexed in your brain for later use.
So a lot of space in your brain is occupied with unused memories. That’s why you need to make shorter videos that’ll make an impact on the viewers. This results in a stronger memory being created in your brain occupying less memory storage.
4. Rapid Speed of Processing
Not only do visuals last longer in the brain but also they are processed a lot faster on the frontal lobe of our brain. According to the research done by 3M Corporation, it was concluded that visuals are processed 60,000 times faster in the brain than text does.
That means you can handle a process of lots of content into a video than text because your brain can handle that workload easily.
Although the processing speed is magnificent, don’t try to push the limit of your brain too much with the explainer video. Viewers shouldn’t feel like they’re working hard when they watch your video.
5. Processing Location
We know that the visuals are processed faster.
But how will it connect with the audience’s feelings?
Well, visual memory is generally encoded in the brain’s medial temporal lobe part with the help of visual cortical pathways. It’s the same part of the brain where our emotions are processed.
So this makes it easier to strike a nerve and connect with you, quite literally.
While people are processing your video at such high speeds, they are also connecting the material on a human level and attaching emotions that are relatable to them to what they are seeing on the screen.
6. Great Connectivity
Speaking of great connectivity, 40% of the nerve fibers in our brain are connected to the retina. It’s like an expressway of visual signals from your eyeballs to your brain cells.
Considering that our brain powers our entire body that is a lot of nerve fiber dedicated and connected to our eyes. This is one of the main reasons that our brain is so visual friendly and can process visuals at a faster rate.
We also found some other reasons that connect video with the viewers –
Fusiform Facial Area (FFA) Makes Us Pay Attention to Faces
Beauty is one of the basic physical features of the human body.
A human being is also attracted by beauty.
When you see a video, at first we see the facial attributes of the narrator and his/her behavior and the way of conveying a message. This means we pay much attention to their face and their actions.
Movement Grabs Attention
When we watch any type of video with a character or animated character, the narrator/character shows a different type of body language. They do motions like hand movement or body movement that help us to understand body language easily.
This type of body language grab our attention and helps us to get a hold of the main motto of the content quickly.
Voice Conveys Rich Information
Voice conveys much more information to us than text, it helps us understand a situation better and enters the world of our imagination.
As we like to pay attention to the narrator’s body language when they try to relay their message to us, we also pay attention to the words they say.
They help us analyze the situation better. Voice helps us to imagine a scene and see all the possibilities of a situation to get a suitable solution.
Emotions Are Contagious
As we watch videos, we get immersed emotionally as the video grabs our attention. When you make a video of your own, you will represent your content in such a way that the viewer finds it interesting and invest their emotions and time in it.
If the audience is emotionally invested in your content then they will spend more time watching your videos and gain their desired information while you gain the views.
Entertaining
Watching videos is an entertaining way for us to gather information and serve other purposes rather than reading books. Reading gives monotonous pressure and we get distracted easily, it’s also time-consuming.
Final Thoughts
Given the above facts and points, it’s obvious that in this era, video has become an essential part of our everyday life. It’s a great way to communicate with the audience.
Overall this is a fun and effective way to engage with the audiences of different classes such as students, farmers, scientists, or the mass public.
Although, only watching videos won’t make any radical changes to your teaching methods. But it’ll make your work a lot easier nonetheless.
Do you want to make your own videos to share and explain your ideas?
Contact us here.
You can easily make your video with our assistance.
