Let’s say you decided that you want to make a video for your, business, product, or for your service. It’s kinda exciting to work on these kinds of projects.
While you’re at it, you should make it an explainer video. It’s because you want your audience to understand your message as much as possible in your one video.
In the explainer video that you’re going to create, you can stuff tons of info about your idea, project, product, service, or business.
But have you ever wondered, How Much Content Should Your Explainer Video Cover?
Or how long your explainer videos should be?
If you make your video longer, the audience might feel bored.
We have answered some questions down below to help you understand how much content your ideal explainer video should cover.
What Is An Explainer Video?
An explainer video is a comparatively small, petite-sized video that explains and simplifies your agenda, product, service, project, business, and message to the mass audience in a fun and engaging way.
What Makes A Great Explainer Video?
In our opinion, 3 factors make an ideal explainer video –
1. Fun and Easy To Understand
If people don’t get what you are saying, then why would they want to watch your videos in the first place?
2. Explain the Value of Your Message Clearly
The goal is to answer the following questions:
What do you want to convey?
Why would they care?
Why should I buy it or watch more of your videos?
3. An Easy Call to Action
This is a complex but ignored factor but it plays an important role in capturing audiences.
How Much Content Should Your Explainer Video Cover?
If you are new in this sector, your explainer video length should be about60-90 seconds max. You also have the option to make a 30 second or even 2-minute video.
But making the video too long or too short might be troublesome.
The truth is it all depends on the video you are making.
I know it doesn’t help at all.
But an ideal explainer video depends on various factors.
The most common one is the amount of information you need to cover at once.
How to Decide the Best Length for an Explainer Video?
This difficulty is a reality.
There might come a situation where you may need a long video to include all your vital parts of the information. Or you might even have to make a small video.
In the end, it all comes down to 3 key questions that need to be considered when you decide to make a video for yourself.
1. What Are You Explaining?
This comes down to the amount of information you want to include in the video depending on the complexity of the product itself.
2. Who Is Your Target Audience?
Let’s just get things straight. It doesn’t matter how hard you try, you cannot target all types of audiences with just one video.
You must be more specific as to who you are targeting.
Studying the psychology and demographics of your target audiences will allow you to create more neat and clean content. Your video must be shaped in such a way that it matches your target audience’s needs.
3. Where This Explainer Video Is Going To Be Used?
You must know better where your explainer video will be used.
This is one of the unnoticed key factors. If your video is on top of your homepage then it’s some serious real state to the video.
Your homepage enlists the big picture of your offerings, so your video must represent this as well. We would suggest you keep your video under 90 seconds.
If your video is on the landing page then keep it under 60 seconds because the landing page is generally action-oriented.It doesn’t help to make longer videos in this case. That’ll just distract the audience from your main intent.
What’s the Recommended Length for a Social Media Explainer Video?
A few years ago, several studies confirmed that audiences tend to lose interest in watcha a video if it’s longer than 2 minutes. That’s especially true on social media, where users expect contents that are easy to access.
As far as the explainer videos for this type of platform, they are most effective if the length stays between 30-60 seconds.
What is the Recommended Length for a General-purpose Explainer Video?
You could have a bunch of ideas to work on when you are creating an explainer video.
When it comes to explainer videos, there aren’t any optimal lengths.
Because of that, there are even fewer variables to consider while making it.
Since that’s the case, if you are planning to create an explainer video with a lot of texts and graphics, you should create a video with 2 minutes in length or more. This way the viewers will have enough time to get all the info shown in the video.
What is the Recommended Length for Youtube Explainer Videos?
Youtube’s algorithm usually tends to favor longer videos.
But it’s possible to get high reach and engagement with shorter clips as well.
A good explainer video got the balance between being engaging and informative.
So, if you create an explainer video with all the factors in mind, you might get more reach from your audiences quickly.
You might be wondering why we mainly emphasized the short videos rather than focusing on the long ones.
If we want to explain something in our videos it should belonger, right?
Because explaining something takes a lot of time!
We listed down some of the stats regarding short videos which tend to be more useful than the long ones:
• Videos that have a duration of around 2 minutes tend to have more engagement.
• Short videos tend to be more memorable.
• The engagement rate starts to drop for videos longer than 2 minutes.
• Videos that last between 30 seconds and 1 minute have the most view rate. It’s because they make the audience want to watch until the end without skipping.
• Longer videos don’t always serve the purpose to satisfy specific audiences.
Length Doesn’t Always Matter
It doesn’t make any sense, does it?
After giving all the lectures and explanations on why short videos are better than long ones we are telling you that length doesn’t matter!
According to a study by Think with Google, Youtube made 3 ads of the same product with different duration. The durations were 15 seconds, 30 seconds &2 minutes 17 seconds respectively.
After the study, it was found that the engagement rate was comparatively more in the2 minutes 17 seconds clip rather than the 15 seconds clip.
The theory for this was that for the longer video, you can build up tension and your audience had more time to engage and made a more meaningful connection.
Final Thoughts
For any kind of video, the ideal length is 60-90 seconds. That’s just long enough to introduce yourself and your company, and short enough that you can cover all the important points in that time. This is usually ideal for an unknown company.
If you already have an established fanbase or brand you can make longer videos.
It’s not unreasonable to expect people to watch at least two minutes of your video before they decide whether or not they want to continue watching. To do this well, make sure that your video covers everything you need it to!
Hopefully, the above discussion and case studies helped you to get a clear idea of how to make an explainer video, what goes into it, and how long it shall be.
Now start planning for your video.
Reach out to us if you need any help.
Best of luck.
