Video marketing has become a very popular method to publish businesses worldwide. Video content makes Its audience more invested in the product and increases the growth of a company. For small businesses, video marketing can change the game altogether and show them a new path to success.
Video content can serve different purposes depending on the content they focus on.
But the sole purpose should be and have to be on increasing sales and branding.
To execute a perfect and successful video marketing campaign, expert help is required.
A video-making agency works on the video content according to your budget and makes the best out of it. Good video marketing needs much to be taken care of such as content, budget execution, planning, visual comfort, etc.
What is a Small Business Video Marketing?
Small business video marketing is the marketing process through videos that builds an image for a small company. It also explains the ways and procedures of your small business and showcases the products to the customers. Video marketing has become a normal thing in today’s context.
Video marketing for small businesses needs extra effort when it is in the building phase.
You’ll have to educate your customers about your brand, build loyalty then explain the product and how it’s going to make their life easier.
Why Do You Need Small Business Video Content Marketing?
Why do I need video marketing for my business?
And how does it help and why should I invest my hard-earned money into this?
Let me first explain a bit about video marketing.
Video marketing means marketing that is influenced and conducted through video graphic content. The content can be published through social media like Facebook, Instagram, Youtube, or on the website of your company.
In this modern world, social media is a big influence in our day-to-day life.
According to statistia, internet users worldwide use social media for an average of 2 hours and 45 minutes a day. So, you just can’t expect success without ignoring the social media marketing for your company.
So here comes the next thing, why your business marketing should be in video form?
Research shows that graphical content makes a larger impact on our memories.
In this fast-moving world that we live in, most people don’t want to read articles.
They pass their leisure time on social media and reading isn’t that pleasing.
But, video marketing is a different thing. Your audience won’t have to make that much effort in reading boring articles or text-based advertisements. A precise and eye-catching short video will convey your messages to the audience and even may increase your chance to make them your loyal customer.
A well-structured small business video is always to the point. They build a brand or an idea for people to become interested. It also educates people about the whole idea of the business and how it will be beneficial to them. It helps build an image for the customers and increases loyalty for the company.
Building an image is very important for a small company and this is where an expert video production agency comes in.
No matter how complex your business is, an expert video production company can make it simple enough for your audience to understand. They will make sure to make it interesting with animation and other graphical form to attract your audience.
Video production agencies are evolving with time and it’s not an easy task to do.
To pull off a successful campaign, research and precision are very important.
Video creation agencies firstly target what audience your business is suitable for.
Then they do all the necessary to engage that particular audience. This increases the conversion rate of your audience to customers. Video creation services like Bizexplainer Video will increase your sales and conversion rate to up to 64%.
Why Small Businesses Should Use Video Marketing?
Small businesses need to expand their ideas and services to the mass people much more than big businesses. The prime reason is to gain the trust of your customers.
A customer won’t just take your product or services without knowing about you.
Human psychology doesn’t work like that.
Nowadays people want to know more about the services they are using.
To build this trust video marketing is a successful solution.
A survey in 2021 shows that currently around 86% of the businesses are featuring video marketing in their marketing strategy. In 2016, the percentage was only 61%.
Can you see the drastic change in the marketing strategy of businesses?
Video content is going to play a major role for a long time. Businesses and companies that won’t accept the fact will have to face a downgrade in their business.
Marketing expert accepts that video content plays a vital role in sales.
81% of the experts agreed that video content improves the image of a company and helps it to expand easily. Around 90% of marketers acknowledged the fact that video marketing increases sales. They also agreed on the improvement of the company image because of video content.
How Can I Improve My Small Business with Local Video Marketing?
Video contents are one of the media to increase the online presence of a company.
A small company needs to educate its audience first about its product and service. Youtube is the second most popular search engine on the internet. Can you imagine the amount of interaction a small business can get just from youtube alone?
A small business’s goal should be to get people to know about their existence.
The amount of reach video marketing can get to a small business can be overwhelming.
You just can’t ignore this today and think of achieving great success. Video marketing is and will be the main source of crowd gathering platforms for a while.
Spreading information about a small company’s product can be made easier through video marketing. The fruit of video marketing is visible for a small company.
This small explainer video from Biz Explainer is a good example of video marketing.
Types of Small Business Video Content
Let’s talk about the variety of video marketing.
Many video marketing campaigns are very effective and used nowadays.
I’ll explain them one by one and make it easier for you to understand.
- Explainer video
- Brand videos
- Product videos
Explainer Videos
Explainer videos are one of the most interesting parts of video marketing.
An explainer video helps the customers and audience to understand a product, and service in a simple way. It can be a long or short video depending on the platform and strategy you choose. What an explainer video does is make a product look simple.
When you established a company or service, you need to explain to the people why they need the product/service of your company.
An explainer video makes this task easy and quick. The explainer video also explains why their product is better than other companies. In an open field, you’ll have competitors who will serve products that serve the same cause as yours.
Customers will make their decision by looking at your explainer video.
A well-constructed explainer video can increase your sales.
Explainer videos use animation to explain their concept. Visualization is a great way for explaining something. It also helps to make the concept even more interesting and engaging to the audience.
Animated video content should be pulled off very smartly. Otherwise, it will be turned into one a boring animation show. The balance of keeping an animation video interesting yet informative is a forte that can be pulled off by experts.
Brand Videos
Brand videos introduce a product or service to its audience. The audience may not have any knowledge about this product or service.
Now how do you do it?
What you do is make brand videos to make them aware of your brand.
Brand videos are used at the start of an advertisement campaign. It’s because the primary goal of a new company is to help familiarise the customers with your brand.
The basic requirement of a brand video is to gain the trust of your customers.
To convince them about your product and your brand. Brand videos play a vital role when you’re a small company or building from the scratch.
There is always other competition in the market.
Let’s just think for a moment that, “A” is selling a product that helps in the household. Now, “B” has established a company and made a product that does the same thing as a product made by “A” but in a better way. Brand video helps to build an image so that “B” can replace A in the market.
The task isn’t that easy!
Brand videos may feature faces that are known to people. It’s because people know the faces that they will believe and listen to what they say.
Let’s think about it again!
Suppose, a renowned celebrity is promoting a brand by featuring him in a video.
On the other hand, another brand is also making a brand video without using any renowned face in their video.
Which one will you bet on?
Brand video can’t have too much information like an explainer video.
A brand video will have to be made very smartly. The sole purpose of a brand video isn’t actually to sell a product or service. Instead, it focuses on building an image.
It requires a smart brain to work on it.
Brand videos can also use the emotion of the audiences (in a good way of course).
They can show the impact of their product and services on society, and how they will make an effort toward humanity. You can call it a passive brand video. A passive brand video also builds brand image but in an indirect way.
Another way of making a brand video can be narrating the journey of your brand.
Displaying the struggles, and the sacrifices made by the founders of the institute to get into the current position can also be a very good strategy to attract people’s attention.
Showing the actual people behind a business, their journey, and how the brand increases their value of life can be portrayed in a brand video. In short, storytelling your journey is also a very good strategy for brand video.
Product Videos
Product videos are also very important for a successful video campaign. It comes after you’ve introduced your brand to the people and explained your products. Product videos are a very unique way to show your inventory to your customers.
Product videos can portray their motive in any way.
It can be funny or borderline dark. It means to promote a product without showing the actual product itself. This is a very smart way to showcase your product.
People sometimes get tired of seeing the same product in different videos.
Then what’s the solution for it?
The solution is to not show the product directly.
Instead, show the results of the product. You can take the example from the advertisements of razor companies. What they do is smartly ignore the product and show how a man looks well-tuned by using their razor.
Using humor as a key ingredient in product videos is a proven experiment.
Many brands have used humor in their videos and achieved marvelous success.
There is always scope for experiment and being brave may even end up in success!
How to Quickly Create Marketing Videos for Your Small Business on a Budget?
The answer to this question isn’t that simple.
A marketing video takes a lot of effort and research.
If you don’t research the market and the audience enough, you may end up making a video that isn’t engaging and relatable. If you have researched well but couldn’t make it work because of a lack of expertise, the research won’t show any result in the video.
Maintaining the balance and saving your time is quite tough. The solution to this question is to hire a video production agency to make quick and effective videos.
A video production agency knows how to make it work. They have dedicated teams for research, scriptwriting, animation, and other necessary parts for making a video.
The Biz Explainer Video team works professionally and ensures the best quality animation videos for your company.
They are especially proficient in making explainer videos.
The price of making these videos is also very much affordable.
Many video-making agencies make animation videos. But, some of them don’t research the brand and the products and just use their own presets to make a video.
The problem with this approach is these videos lack details and don’t get much engagement because of that.
But, Biz Explainer can make custom videos for you with a lot of research, and dedication. They’ll serve you the video pretty quickly because of their work ethics. Choosing a proper video agency will help you to make a video quickly.
Four Low-Cost Tips for Promoting Your Small Business Videos
Small business needs to have a very good marketing strategy to reach people on a larger scale. But not to worry, although the process is tough it’s not impossible.
You’ll just have to follow some steps to be able to pull it off.
Here I’m mentioning some low-cost tips to promote small business videos to make people aware of your business and product.
1. Share on Social Media
Share your videos on different social media platforms. The influence of social media in this modern era has an unbelievable influence. Almost everyone is connected to social media right now. You’ll just have to use the platform for your small business to grow.
2. Use Popular Video Sharing Platforms
Use platforms like YouTube and Facebook to publish your videos. Billions of people use Facebook, Twitter, and youtube. You can also use forums like Reddit.
Share your videos regularly to create an impact on your target audience.
3. Use on Your Website
Use videos on your website. A website is an identity of your business’s existence. Your website has to be active. A small business website should have videos on its landing page to engage the traffic to its brand.
4. Get Help from Social Media Influencers
Although social media itself is an influencer nowadays. But, it can also be influenced by celebrities and other influencers. Using influencers is a new and effective trend in business marketing. Influencers may help to engage the audience. They can share your videos on their channel or id and get you traffic.
5. Hire Experts
The most important and effective low-cost tip for you is to hire social advertising media. Social advertising media will organize your campaign according to a precise plan and execute it with professionalism.
12 Benefits of Video Marketing for Small Businesses
Video marketing has a lot of benefits, especially for small businesses.
Videos promote online engagement, boost sales, build trust with the customers, etc. The cost is also not that much. So, the summary is you get an immense boost in your business by investing in video marketing at an affordable price.
Here are some of the benefits that stand out amongst so many benefits –
1. Get Featured on Youtube
Get featured on the second-largest platform on the web. YouTube is the second-largest search engine in the world after Google. And youtube itself is also a part of google.
Your Youtube videos can catch billions of people’s eyes and result in a boost in your business if done correctly.
2. Get Featured in Search Engines
YouTube content also gets featured in the search engines like Google, Bing, etc.
So, your video content will help your small business to rank high in position in the search engines. Research shows that 75% of people don’t go past the first page of the search engine. To do well in your business, you should think about arriving on that first page of the search engine. Having video content will surely help you achieve that.
3. Consumer Preference
Consumers and customers prefer video content over other advertising media.
According to a 2020 stat, 86% of people online were convinced to buy a product by watching a video and 86% want to see more brand video content 36% of these customers want to know about the brands with an educational explainer video.
4. Clear Concept
A clear concept of the products can be provided through a video.
Product videos can help your customer know and understand the products or services of your company. Around 86% of people online were convinced to buy a product by watching a video. The percentage is quite good for a small business.
5. Improved Click-Through Rate
Video marketing Improves clicks and traffic on your website. The videos you’ll post on social media and video streaming sites will have a hyperlink to your website.
A customer who engaged with your video may want to know more about your product and service. A good video marketing strategy will increase your traffic to the website.
6. Connection
Connecting with the customers is an important feature of video marketing.
The amount of engagement a brand can have with its customers through video marketing is quite fascinating.
7. Building Trust
Building trust and loyalty with your customer is the most important thing in marketing. Loyalty and trust are something that can’t be built overnight. It’s a process that has to be layered every time a customer sees your marketing video.
8. Emotional Attachment
Tell a story that can touch your customer’s emotions. You can also tell your customers to tell their story and send it to you. This will increase the emotional attachment between you and your precious customers.
9. Spread through Social Media
Social media influence our day-to-day life. Video content will appear more on social media and will spread the brand.
10. Higher Conversion Rate
The conversion rate gets higher when a business company uses video content in its marketing. It is reported by 90% of marketers that video content increases the conversion rate of the audiences.
11. Grow Small Business
A strong affiliation network also helps grow a small business company.
This is very important for small businesses to build up a strong network of affiliates. Affiliates will help you to expand your business and bring you sales which are very crucial for a small business to grow in the future.
12. Track Your Audience
Video content can also help you to track the mindset of your target audience.
With a video, it’s easily trackable which part of your video is your audience engaged in and which parts are being skipped. This way you can optimize your future videos.
Final Thoughts
In this article, we’ve explained small business video marketing and how it works in detail. Video marketing can take your brand to the next level. It will increase your growth and can achieve success very fast. The process can be quite long and demands a lot of hard work from you.
Although we have explained many aspects of video marketing in this article, there is so much one can cover. Even after reading this article, you may find it difficult to successfully run a video campaign.
Especially, for a small business, it becomes even more difficult to do well.
You can contact here for professional help.
A stroke of good luck and best wishes to you.
Thank you
