Let’s say you work for a reputed company.
Your main objective is to make sure that the company is successful. Your boss may force you to make a new business strategy for the company. You then came up with the idea of creating videos for promotional purposes.
You want to make a video where you want to showcase what the company has to offer.But you need to first convince the upper management or the CEO of your organization that their company needs promotional videos.
Sometimes it is hard to convince your superiors tomake a video as they don’t want to spend their money and time on something as “frivolous” likethis!
But it’s because they are simply unaware of the facts.
For several years now, this kind of promotionalvideo provided companies across many countries with 3 special benefits:
1. Sales increases
2. A good way to show the company’s uniqueness and
3. Better visibility
Anyways, let us give you some ideas and tips so that you can easily Convince Your CEO that You Need a Video for the company.
Step 1: Figure out What Your Boss Cares About
It doesn’t matter what company you’re working in, your boss won’t be approving the money for apromotional video unless you show them how his investments align with the organization’s goals.
You need to understand the top priorities of your companies as well how much budget is your department allocated this year. You also need to understand your department’s main objectives and what can you do with the budget.
If you can figure out these, then you are one step closer to convincing your boss.
Step 2: Try To Understand How the Video Aligns with Your Boss’s Goals
Once you havea good sense of your boss’s main priorities, you can easily figure out which benefits of promotional videosare directly aligned to your company’s objectives.
Two of the prime benefits aredescribed below:
Marketing Benefits
Compared to other mediums of marketing, video is one of the strongest methods.
It grabs the attention of viewers and brings them closer to trying out your product.
By uploading the video on a good video streaming platform, you will be able to consistently nurture potential customers.
A study onAmericash revealed that including a video in their business campaigns increased their click-through- rate (CTR) by 120%.
According to Hubspot Statistics, 87% of video marketers have observed a boost in traffic on their websites because of videos. And 80% of video marketers are saying that their sales have increased because of videos. Because of a promotional video on social media, 93% of brands were able to get a new customer.
Training Benefits
Employee training is alsoan effective way to make the most use of videos.
Training videos will allow you to quickly conveyinformationto your team.
Training videos offer tobenefitthe structure and uniformity of the team.
There is no risk of an instructor leaving out or not explaining important details.
If you create a training video, all the employees will receive the same information through it and no one will be left behind in terms of progress.
Prepare your Presentation
Let’s say you understood all the above facts and you’reready to face your CEO to convince him to make a video for the business. But he/she won’t have enough time to see all the details behind your reasoning.
Instead, he would prefer easy-to-understand answers to his questions.
Creating a simple presentation with charts, facts and bullet points with keywords might help your overcome this obstacle. You have to answer some questions that your CEO might ask or state some facts before he can finally be convinced.
Some of these probable FAQs are answered below:
Why Do INeed A Video?
This is the first and most important question and also the agenda of today’s topic.
At first, you’re gonna point out the obvious facts.
• A videohas more engagements
• They are flexible
• Consumers love videos!
Video is a kind of tool that will help you portray your company’s offers on a single platform without wasting the consumer’s time.You don’t need to spend on various types of tools or make complex marketing strategies if you can go well with videos.
The customer can understand your offers easily and might take a step to try out your product or service. By uploading a video, it was found that the average sales of a company increased by 20%.It had better visibility to the mass public and it’s a great way to show your company’s uniqueness.
Who Cares About Video?
To be honest, a lot of people do…
Subscribers, customers,general audiences and not to mention Google as well!
According to Statista, just in the US, currently, the number of people watching digital videos has gotten from 228.8 million to 248.9 million since 2018.
During the Covid 19 pandemic in 2020, the video viewers jumped to 244.4 million according to findings of Business Insider.
Show your company CEO some of the stats and trends to prove the value of advertisement videos in today’s marketing strategy.
Google also rewards the websites which had higher SEO scores and your boss should be intrigued to hear that.
Also, according to video marketing statistics by Wyzowl, 88% of consumers bought a product or service because they were convinced through watching a video.
Videos also convinced 78% of people to buy or download a software or app.
Generally, a viewer doesn’t want to spend much time on your website’s details.
The same stats by Wyzowl showed that 73% of people would like to watch short videos rather than reading texts or articles. The viewerwould like to get everything in one place in a short time in anorganized way.
Does It Make Any Difference?
Yes, yes it does!
Throw in some of the case studies his way to show that a video is more useful than just some moving images. Increasing the number of people signing up for a free trial or increasing the sales, a video can do both very easily.
Your website will go through an increment click-through rate if a video is used properly.
Keep an eyeon what is your competition is up to. If you can show that your competition is getting more sales, surely your boss would like to join in on the fun!
We Haven’t Used Videos before So Why Would it Work For Me Now?
It doesn’t matter how big or small your industry is, every company has something important to be provided to the people and a story to tell.Consumers are more interested in who they are working with and what can your product benefit from.
That’s why video can bring life to your company easily by connecting with people.
Just look at some successful companies, how they made great videos and increased their sales percentage by a significant amount.
But We Don’t Have Any Budget for It Now
A good video doesn’t always require a high budget.You can start simple and then go full throttle after getting the hang of it. At first, you can do an interview or screencast on your apple or android phone. You can alsouseuser-generated content to make videos.
You create a survey on what type of video does the general public likes to watch.
Those results will help your CEO see what the people are yearning for in the videos.
You can also try out podcasts or go for ashort animated videoas well.
Both work just fine.
Final Verdict
Convincing your CEO to make a video is not as hard as you think. The hardest part is convincing them that they need to make a video! There are so many benefits of creating videos for your business, it’s almost silly not to do it.
A lot of people think that making a video is frivolous and pointless.
However, if you can convince your CEO to make a video for your company, it’ll be worth it in the long run!
Video marketing will help increase brand awareness and conversion rates of your product/service by showing people what your company does. They will also get an understanding of how their lives will be better because of your products or services.
After you convince your CEO about video marketing, you can come back to us for further assistance about creating a professional video for your buusiness.
You can request a free custom quote from here.
Until then, good luck.
