How to Get More Clicks from Your Video?
This is one of the most common questions in eCommerce and marketing.
As a result of the growing popularity of video marketing, the demand for video creation services has increased significantly. Companies are now able to easily make videos and share them on various social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
But if you are looking for ways to get more clicks from your videos, there are plenty of methods you can use to boost your click-through rate.
We all know that Explainer Videos help general people to understand about your company, product, service, and others. As long as your Explainer Video isn’t just some random words thrown in it just for the sake of creating a video, then it’ll be ok. People will keep watching the video if they find it interesting.
It all comes down to if the video has those resources to get the audience’s attention or not. Because the amount of time you’ll get to grab this generation’s attention is very low.
In the past, people used to show the link at the end of the video and people used to type it.
But those days are long over. People have less patience and have less attention span.
If your viewers don’t find the video attractive within the first 8 seconds they might not continue to watch it let alone click your desired link.
So your challenge is to get your viewer’s attention and make them click on the designated link.
In this article, we will look at some popular ways that you can boost your video views.
Adding Annotations
Annotation is a feature that allows some specific hosts to add clickable text boxes, images, or some kind of special icon to their videos.
Very few video hosts allow you to use this feature in your video.
Wistia and YouTube are two of few that provides such feature.
This feature’s main attraction is that it can slide over, fade into, or just pop up in different areas of your video, and is a great way to catch the viewer’s attention.
Sometimes some tricky work like non-intrusive annotation in the bottom left slides out when the cursor hovers over the video. It can be easy to get carried away with adding annotations to every type of section of your video and kinda shows that you want to get people to click.
However, it’s better not to use more than 3 annotations in a 60-second video.
Also for the annotations, the ideal duration would be only 3 to 5 seconds for each one.
On other hand, If you’re hosting your video on YouTube then it’s better to avoid putting annotations in the middle of the bottom third of your screen. Because sometimes ads can end up blocking your annotations and you don’t want that to happen.
GrabAttachmentwith Emotion
One of the main goals of an explainer video is to connect with the emotions of the viewers.
If any video can straight reach anyone’s interest or feelings, it is more likely that the person will be happy to become your customer.
While making an explainer video, you must ensure that the video “resonates” with the viewers or consumers in a way that they “like” the product and will be able to “trust” it.
Creating attachment with emotion helps to grow the popularity tree faster than usual. One good review can bring more than two or three people to click your link or search for your website.
If you can make your viewers somewhat invested emotionally in the video, that’ll lead them to take actions like clicking the link, buying the product/service, or even sharing your video.
Catch Them with Text
You need to catch your viewer’s attention and customer’s interest with texts in the video.
But remember not to overdo it. You shouldn’t make the text appear like a sales speech.
If you try to force sale with your text, in most cases, the viewers will get annoyed.
Annoying your viewers and potential customers is not something we should do.
It’s a good practice to include your annotations text into the original script of the video.
This way, the overall text in the video and text shown in the annotations will be synchronized and meaningful to the viewers who are watching the video.
For example, you run a studio that creates explainer videos. You created an explainer video explaining your business and service. At one point in the video, say a question arises – How can I create a good explainer video?
Right at that time of the video, you can use an annotation that’ll refer to your explainer video creating service page. This way the viewers can relate to the overall video and they are more likely to click the annotation since the answer to the question lies there.
Distribute Links Properly
Most people in this industry make this mistake. They do not properly distribute links. I know it’s tempting to make all of your annotations and links leading your viewers to your sales page.
But that’s not a good practice at all.
Remember what we told you about not making the text appear like a sales speech before.
This is like that as well. If people think that you are too pushy with sales, it won’t be good for the brand image of your company.
So you should link to other pages of your website where it’s appropriate.
You must have a few info pages on your website, right?
There should also be some blog articles to help your customers.
Use their pages and articles to help your viewers. This rise your brand image among your customers and followers. Sharing a little info with them won’t hurt you because –
Sharing is Caring
Description Links
Every video host doesn’t give you the ability to write a little description of any video you upload. But if people come across to see your video on Vimeo or YouTube, you can add a little summary or text links in the description of your video.
Some people prefer this method and like to watch videos on those platforms because they feel like it’s less obtrusive and avoids disrupting the integrity of the video where they’ve worked so hard to produce.
We often come across videos where the description is too wordy and the link is buried at the end of the description which ends up pushing it below. People will lose interest to click on the link or search for your product if they find the description is too messy. To avoid this and get more clicks from your videos, you should try to keep the description organized.
If you can express everything using fewer words then you don’t need to use a large description.
It’s because –
Less is more
Final Verdict
The main focus of this article is to how to avoid some unnecessary kinds of stuff and gain the interest of the audience to click on your link from watching the video. The methods may look simple yet they are very tricky to execute.
If you don’t focus on these methods properly while making your video, it might put your company at a huge risk which no one wants to face.
And lastly, no matter how you upload your video and where you upload it, just keep in mind that your online video isn’t being broadcast on television.
Instead, it’s part of a more interactive experience.
Still, confused about the click-through rate for your video?
Contact us and we can help you.
