Brand building is the most important and sensitive part of your business.
A brand is like a baby of the business.
You have to nurture it, protect it, make it attractive, and help it grow. So, naturally, brand building is very important and must be done effectively. If these things are scaring you from the brand building as if it’s some super high-level complicated stuff, rest assured that it’s not that complicated.
It’s the application of a set of skills. Skills that we use in our daily lives to make a place in society. Although there are many ways of building and marketing a brand, video marketing is the most effective and latest method.
So let’s discuss ways of building a brand through video marketing.
Why Video Marketing?
People today are much more comfortable with watching videos rather than reading an article or any text-based content. This is a change that we are observing for the past decade. People are seeking video content for almost everything now.
Whether it’s for entertainment, education, news, or shopping, videos are the main priority when it comes to the consumption of information. So as expected, text-based content is getting less and less suitable for marketing and other stuff.
People find videos much more engaging and time-saving for learning. That’s why, to build a brand online, videos are crucial. According to statistics, online video watching has increased 52% more compared to the last 2 years. Now the watch time of online videos per week has become an average of 16 hours.
No surprise that people lost interest in articles or writing base content.
People are more likely to watch a product explained in a video by a renowned influencer rather than read a long boring article about the product.
So it’ll be a wise decision to create a marketing plan based on your video content.
Not only it will be an efficient way to reach out to more of your audience, but it’ll also help a new brand grow more efficiently.
Videos are essential whether it’s for a new brand that needs to be established or for an established brand that needs to spread its brand name to more people.
About Video Marketing
Video marketing is a simple term.
It means using videos for promoting your business. Video marketing allows you to increase brand awareness and helps social engagement. It’s an easy way to reach a new and broad number of the targeted consumer.
Promoting a brand using videos has proven to be one of the most impressive methods in the marketing world. As people consume more and more video-based content every single day, it’s an effective way to grow a business or spread the name of a well-established business across the globe.
Videos are more acceptable for several reasons. It can demonstrate any kind of concept clearly as we use our sense of hearing and sight together.
As a result, we can understand a topic more clearly. This way video is more effective than any other method. This is also true for the marketing industry. As all business professionals try to be as clear as possible while creating brand awareness and educating target consumers about their concept.
Although video marketing is a relatively new marketing method, it has become a popular and acceptable marketing method. It’s a must-have skill for every marketer.
It’s especially important if you are planning to build a new brand.
Videos connect you to the audience quite easily. On the other hand, it’s much more difficult to connect through text, email, or any other form of written method.
Since you can connect with your audience quite easily through videos, you can teach them about your concept and create brand awareness. Influencing them to accept your ideas drive the concept to them which ultimately drives your sales!
Content: The Basis of Everything
Creating good video content is the first and foremost condition in video marketing.
To create good video content, you need to consider a few factors.
For example, you need to identify your target customer. It’s very important to define your consumer based on gender, age, profession, interest, etc. you must understand which groups of people your business serves.
Once you get a clear direction on who is your target audience, you can easily create a video to better communicate with those people and spread your concept.
Spreading Your Content
Spreading your content is the next step if you already have an understanding of how to create good video content for your business. Trying to reach out to more people and present them with your concept will help you grow your brand.
You need to create good video content and upload it to video streaming websites and/or social media. Then you have to filter out the audience to reach your target consumer instead of random people.
It’s not very difficult to spread your content if you already have a good grasp of how to create brand awareness through quality video content. Social media has now become a more reliable marketing platform because of the amount of time people spend on them every single day.
Although marketing through a website is also common and effective, video marketing is best suited for social media platforms because of the massive user and their growth over the past few years.
Content distribution is quite challenging.
No one wants to waste their time. With so many things to watch and so much to do, why should they watch your video content? The only people who’ll watch your content are the ones interested in the topic. So it’s important to understand the mindset of your target audience and spread your video according to that.
Branding Consistency: Make Yourself Known
Every company has a goal to achieve. You should also have a goal or at least a core message you want to deliver to your audience. People won’t accept your ideas if your message is not clear enough.
You have to deliver a similar and clear message to your audience in every video.
The style of your video content can change/upgrade overtimes but your primary message should always be there. You have to make sure that your audience can relate it to their lives. It will not only help your business grow faster but also strengthen your customer base.
Usage of Videos: Serve Your Goals
Videos are a great tool marketing for your brand and product.
Videos can be presented in an interesting, eye-catching, interactive, and informative way by using graphic resources. According to a video marketing statistics in 2022, 94% of marketers say that using video content has helped their users to understand more about their product or service.
A well-organized video can convert investment greatly. They have a good return on your investments. Attaching a YouTube video is a great way to boost SEO.
Tutorial Videos: Teach Your Audience
Tutorial videos are videos that provide step-by-step guidance on how to do a task or complete a procedure. In video marketing, a tutorial video is mostly based on how to use a certain product of the brand.
As you can see in a live demonstration of a product, customers can get more information through tutorial videos than any other marketing tool. But there are a few key things to remember while making a tutorial video.
The video content has to be informational so that a customer can get as much information about the product as possible. It also has to be appealing to customers.
The video must appealingly present information.
For example, instead of saying that there is a bag that has 50 cubic meters of space, you can say that the bag can contain up to 5 lunch boxes to make it sound easier.
Testimonial Videos: Show Your Customer’s Opinion
Testimonial videos are videos made by your customers praising the brand.
It’s a fairly simple but very effective idea for building a good reputation for a brand.
Since these videos are made by consumers themselves, other consumers tend to trust these reviews which are good for your brand image. They are also one of the most powerful tools for turning potential customers into paying customers.
In a video testimonial, the story is the most interesting and important factor.
It has to be believable and must show an image of the brand.
Introductory Video for Your Brand
Introductory videos are a basic form of video marketing. These kinds of videos serve the purpose of introducing your business to anyone. This is targeted toward any newcomers who can be your potential customer.
So it’s the job of an introductory video to make them aware of your brand and products or services.
An ideal introduction should show your passion and confidence for your brand. It should also give basic information about your brand, your vision, and mission, how will you achieve your goal, and why someone should choose your brand.
Video Marketing for Small Businesses
Video marketing strategy can be an outstanding method for building up a small business on your own or with a limited number of people. This method brings you and your audience a lot closer. For a small business, budget is a fact to consider.
Luckily video marketing is not very expensive. At least if you are just starting that is. You can create a video using just your smartphone and edit it. There are a lot of free resources online that can help you with video editing.
Free tools, templates, video editors are available online to stay by your side.
So basically it’s not very difficult to get started with video marketing even for small businesses with lower investments. And if you need to make a professional video, you can always hire a video production company at a reasonable price.
Types of Marketing Videos
There are quite a few types of videos that can be used for a marketing videos.
1. The Spot
It is a 15 – 30 second video that shows that can be shown anywhere. We know this type as a commercial advertisement.
2. The Explainer
This type of video explains the product or service.
It’s similar to the tutorial video concept.
3. The Product Demonstration
A video explaining the purpose of your product or service.
4. The Company Culture Video
The company culture video shows a general idea about your company culture. It highlights your ethics and it can attract new talent.
5. Behind the Scene Video
Video where you show the manufacturing, development, or distribution of your good. The craftsmanship behind the brand is interesting to watch.
6. The Branded Mini-Documentary
It is a more elaborate video explaining your brand and the company culture.
How to Make a Video for Your Business?
Now how do you create videos for your business?
Making videos or getting started with them is easy, fun, and affordable. You don’t have to spend a whole lot of money on powerful tools or software if you are a beginner.
You can get started with making videos for your brand for free!
There is a lot of free video editing software some of them feature free templates. You can choose and use those templates to make marketing videos.
canva.com, invideo.io, biteble.com are great websites for beginners. Also, you can make custom animated explainer videos with Bizexplainer Video.
How to Create a Video Social Media Strategy
Social media marketing is a must-have skill if you are planning to step into the marketing industry. Luckily for you, video marketing on social media works smoothly.
People from all around the world use social media platforms every.
This is a perfect opportunity for marketers to share their concepts and promote products and services on these platforms.
You need to set your goals first before promoting your video content on the social media platforms like Facebook, Twitter, Pinterest, etc. You must know who is the target audience that uses social media and will get interested in your content.
Consistently post-marketing video on social media is a must. So proper planning and a schedule are a must. When you use social media platforms for business purposes you should use a business account on your desired social media platform.
You should manage your business account properly. You need to match your schedule with your working environment. If you are just starting your business, then you should use some personal deadlines for video posting.
If you have other employees then you have to manage your timing with their timing.
In the end, social media marketing is a fun way of posting your content and letting people know about your concept. It is easy thus, you need to be consistent about video posting on social media for a better outcome and overall growth of your brand.
Final Thought
As you can see, it takes a lot of hard work and dedication to build a successful brand and business through video marketing. But with the right tools and strategies in place, it’s definitely possible.
People like to watch videos and marketers like to take this chance to promote their brand and build a strong customer base. You can attract a lot of loyal customers through video marketing.
By defining your goals, researching your target audience, and making the right videos for them, you can create a powerful brand connection with the audience that will last long into the future.
Do you have any tips on how to build a successful brand through video marketing?
Let us know in the comments below!
