Short videos which are made for explaining business facilities and company’s product or service online in various creative ways are known as Explainer Videos. Explainer videos are an efficient way to demonstrate your company, product, any subject, or any concept.
People are spending more time on social media these days. So it’s a great opportunity for you to reach out to your target audience on social media platforms.
With the use of a short explainer video, you can easily market your product, service, and/or brand to the audience on different social media platforms. As a result of the growing popularity of video marketing, the demand for video creation services has increased significantly.
What Are The Benefits Of Using Short Explainer Videos On Social Media Marketing?
In this new generation, people tend to include social media in their daily life. Using social media has not only become a part of leisure but also plays a huge role in their lifestyle.
Businesses are now making full use of this situation and promoting their products and services through social media to their targeted audience. A splendid way for businesses to utilize this opportunity is to promote short explainer videos on social media.
Based on your approach towards the viewers, your brand can get viral overnight through the explainer video or get negative marketing and develop a bad reputation.
Instead of having a fear of negative marketing, every business should follow some basic rules and create their explainer video from professional explainer video creators.
Since people tend to use social media very often nowadays, publishing explainer videos on social media can increase the conversation rate of any product or service.
If the conversation rate increases, people will be more likely to share the explainer video with mutual interest or whoever will benefit from it. It can also end up having a boost in the search engine rankings on google if the audience gets curious about it.
What Is The Best Format To Use For A Short Explainer Video?
Let’s just say you are making an explainer video from some certain creator or company.
It will be a waste of your money and also can put your company at risk if the video format isn’t supported by some of the websites.
Before making any video, you should be aware of which video format is the video creator going to choose. Nowadays there are plenty of video formats available. Having too many options leads people to be confused about the video format when it’s going to be uploaded on the web.
The most popular social platform Facebook and Youtube recommends using the MP4 format as the ideal video format. Even though YouTube accepts multiple formats, and then converts them all to .flv or .mp4 for distribution, it’s better to use the MP4 format. This format is suitable for every webpage and recommended by the best.
10 Effective Ways to Use Short Videos on Social Media
Promoting videos on social media isn’t an easy task.
Short explainer videos are indeed a trend in social media marketing because it grabs the attention of the audience in the fastest way possible.
A short explainer video helps you to gain subscribers, promote, and increase product sales.
So then let’s get to know some best ways to use short videos on social media.
1. Something New to Teach
In social media nowadays, something becomes viral every day and there is always something new to learn for the users. Short tutorials are now regarded as top-tier content.
It’s not so easy to get grab the attention of this new generation.
If the audience can learn something useful within 30 to 120 seconds, they are happy to follow you for more content in the future.
For example, say you have published an app in the play store and created a video that shows how the app works and how it can be beneficial for people. This will help you get more followers from your video. You might even get viral with something unique.
2. Show off Your Skills
You should demonstrate the depth of your knowledge about the certain topic covered in the explainer video and show how capable you are.
Let’s say you make interior design, instead of making before and after videos, show others how you make the difference and what will look good as a replacement.
People need to understand why they need to get help from you if they needed any help and you have to gain their trust with your expertise.
3. Display Your Product or Service
Since you are running a business, your main goal is to sell a service or product. In the end that’s also the main goal of your explainer videos. You can display your products or services in a short explainer video and explain the basic necessary info.
It’ll be best to create individual explainer videos for each product and service. Just describing your product can be boring. So find a unique and interesting way to engage.
4. Be Wise When Suggesting Others
People usually have a second thoughts before buying any product. That’s why sometimes is difficult to make the right choice to pick the perfect product for themselves.
Making a video on making them realize which product will be suitable for them and helping them with the right choice will let you gain their trust. If the audience can trust your video, it will be easy to gain followers and customers.
5. Announce Events
If you host any events such as a competition or any kind of offer, you can use video invitations. Using this format will be like inviting your audience personally.
Talk about the event in the explainer video, tell your audience why it’s worth their time, and leave a call to action such as subscribe or register. People just love these kinds of events!
6. Sneak a Peek on Your Business
People are like to see what’s going on behind the product they are going to use, how the company treat their workers, and how much humble the owner would be. You can make a short video on that topic and upload it as a “behind the scene” video that will lead others to grab interest in your brand, product, and service.
Even with a lot of marketing people may not appreciate your effort. So showing how some of the things work in your business will humanize your brand and look natural. This’ll let your audience comparably trust your business more.
7. Introduce Your Workforce!
The team in your company is something like a family.
Introducing your team to your audience is like introducing your family and showing how much lucky and proud you are being with them.
People prefer to do business with whom they know.
That’s why you should know the importance of conveying the values, why you are better than others and your team works together as a family.
You can create a general explainer video or a series of videos to introduce each member of your team and the work they do. People get hooked on these kinds of things.
8. Speak Up
It’s fine to not have the necessary stuff such as panoramic camera, equipment, team, and the product you should still try to shoot a video. You can always hire professionals who will be happy to help you out in your work.
Just normally gather information and explain the information you have. The more short and informative you can be the more easily people will come to you.
9. Share Customer Reviews
Sharing the customer reviews about your products or services can be a great social proof for your business and brand. This is a great marketing tool if properly used. If your audience sees how your customers appreciate your business, they’ll also get Curious about you.
The testimonials from your customers can be a powerful way to use explainer videos.
10. Use Emotion
Many of your competitors are selling the same product or service as you. If you only have a buying and selling relationship with your audience, it’ll end as soon as they find a profitable deal.
So you have to think differently and trigger the emotion of your customers. Instead of just selling the product/service, you should focus on selling values. It’ll also change your perspective and help you to connect with the audience to their heart.
The customers and subscribers will be more loyal to this method.
Does Explainer Video is useful for the current social media generation?
Yes, Explainer Video is definitely a valuable tool for the current social media generation. It can help you explain complex topics in an easy-to-understand way, which is perfect for getting your content seen by a wider audience. Here are a few reasons why Explainer Videos are so popular:
1. They’re engaging – People enjoy watching videos that are well made and engaging. This is why Explainer Videos are often very well produced, with high-quality graphics and sound that help to keep the viewer’s attention.
2. They’re shareable – Unlike text-based content, which can be difficult to share on social media, Explainer Videos are easy to share and can be easily embedded into other websites or blogs. This means that your content can reach a far wider audience than you might initially think.
3. They’re educational – Explainer Videos can be used to teach complex information in an easy-to-understand way, which is perfect for those who want to learn new things but don’t have the time or inclination to read lengthy articles.
Explainer Videos can be used for a variety of reasons, such as:
1. To introduce or explain new features or products
2. To teach about your company’s mission or values
3. To promote your services or products
4. To promote customer loyalty or satisfaction
5. As part of an e-commerce store’s conversion process
6. To promote brand awareness or recognition
7. As part of a marketing campaign
8. As part of a content marketing strategy
9. As part of a social media strategy
10. Any other purpose that can improve customer understanding and engagement
5 Reasons Why Animated Explainer Videos Boost Your Social Media Campaigns
Animated explainer videos (AEVs) are a great way to help your social media campaigns stand out and resonate with your target audience. Here are five reasons why AEVs are so effective:
1. AEVs are visually engaging – Most people love to watch animations, and an AEV will keep them entertained for longer than a standard video. This makes it easier for them to understand and engage with your content on a deeper level.
2. AEVs are memorable – Unlike text or images, animations can be easily remembered and passed on to others. This makes it easier for you to create engaging content that will stick in people’s minds.
3. AEVs are persuasive – Animated explainer videos are often more persuasive than traditional videos because they use visual cues to engage the viewer on an emotional level. This makes it easier for you to get them to take action (i.e., sign up for your mailing list, download your product, etc.)
4. AEVs are effective at converting leads – animation is one of the most effective ways of converting leads into customers. It engages the viewer on an emotional level, which makes it much harder for them to resist buying or signing up for your product or service.
5. AEVs can boost brand awareness – Animated explainer videos can help promote your brand and raise awareness of your products or services in a fun and engaging way. This can help you attract new customers and boost your visibility in the eyes of potential clients
Short Explainer Videos in a Nutshell
Making short explainer videos may sound easy at first.
But if the video can’t catch the emotion of the audience it will be a downfall for the company. The best ideas for short explainer videos are simple but not easy.
You have to get the attention of your audience and make a strong informative starting.
The main focus is “Fewer words, more information” by providing a decent formal script.
And on the other hand, the script has to be written with good narration unless you don’t want to lose the interest of the audience.
Final Thoughts
You are already making the smart choice since you started to think of using a short explainer video to promote your business. But only thinking will not do the work. Holding yourself back for long will put your company at a disadvantage. You have to implement it as well.
Instead of sitting down having too many thoughts about it, you can contact us and we would be happy to answer any of your questions by providing trustworthy service for your company.
