When you’re thinking about making an explainer Video for promotion purposes, the first thing that comes to your mind is the cost of making the Video.
We’ll be honest here.
Explainer Videos can indeed be expensive.
As the price of some explainer videos starts from around$450 to $45k!
The main question that comes after cost is will you get what you paid for?
In reality, spending on explainer videos is indeed worth Your money.
You shouldn’t go for any cheap Explainer Video because then the quality of your video will be average or below average. The impression of your company as well as the product depends on the quality of your Explainer Video.
There is also a saying,
First Impression Is the Last Impression
A cheap explainer video may be of low quality, or it may contain some kind of an Ad, logo, or watermark of the company that was hired to create your promotional video.
It won’t be a good sign for your company’s reputation if the video has anything like that.
We’ve discussed 5 reasons why you should spend more money on your Explainer Video.
1. Time Produce Quality
Making a short 1-2 minutes video may take hundreds of hours of work and dedication.
Even just making a script consumes a huge chunk of time. A script may seem small but the thought process behind that script is certainly not small. It’s because before even creating the script, the video creators have to understand the product or service of your company. Understanding the company will take away a considerable amount of time.
Developing the right concept, a story from scratch, designing, voiceovers, and animation for animated videos, or talent, locations, shooting and editing for live-action videos, each of these are critical to the whole video-making process.
These processes aren’t meant to be completed within just a week’s notice.If you spend more money, then the video has to be perfect so that it can be worth your money.
So in the end it comes down to this.
The more time you invest in your video, the more quality you’ll get. And the more time you invest, the more money you have to spend.
It’ll be money well spent nonetheless.
2. One Time Investment
Investing properly in your AD budget will lead you to save up some money end of the day.
Because unlike what “Linking Park” says,
In The End, It Does Matter!
Many clients approach us intending to make explainer videos for their company.
They try to save money by cutting the budget for the video. But after the cheap video is finished, they realize that they need to make another video. So they end up spending more than they initially had to if they invested more on the first explainer video.
A perfect video can help your customers and mass people to understand the basics of your product/service as well as your company. The term “perfect” might vary from one person to another but it’ll always reach one certain common thing.
Investing high but always at the proper place.
For the last few years, more than hundreds of explainer video firms and thousands of explainer videos are coming to the market each year. With so many mass-produced videos, you can imagine the quality as quantity sacrifices quality.
Now you don’t want something that will throw you into those same categories like those videos. That’s why you need to spend wisely.
3. Reaching Individuals through Storyline
Telling a simple story is one of the most successful ways to increase the sales of your brand.
A theme and brand story for each company represent their quality, as it may help establish trust, generate credibility, and foster an emotional connection with customers.
Gaining customers’ trust is the root of developing any company and brand value.
Because only trust can lead you to achieve success.
Probably that’s why the US dollars are engraved with “In God We Trust”.
Your business is just not just a business but it’s a brand. Each brand has its specific theme and the main focus to approach your audience is based on this theme. The video style, visuals, and tone have to match your brand as well as the targeted audience.
4. Represents Your Company
Explainer videos are meant to explain about your company and clear the basic concept about any product or service of your company. This way a customer buy or at least gain interest in the product/services of your company.
If your Explainer Video can successfully do that, then congrats!
The video is doing its job.
Usually, Explainer videos are uploaded on the home page of the website of your company. When people come across your company’s website, the first thing they will notice is your Explainer video more than the boring articles.
You want to put your best foot forward and get the viewers’ attention right away.
If the video doesn’t fit your brand, reflect the quality of your product or service, properly present your business, theme, and motto, then it won’t be able to successfully represent the company.
This may end up turning away potential customers creating a bad reputation for your business.
5. Explanatory Videos Are Beneficial
Some products or services are hard to describe and some are easier. If you use an explainer video to describe your product and explain how it helps your customer, the video will then become an asset for your company.
When it comes to SEO (Search Engine Optimization), written material can be advantageous. But some things are way more difficult to explain in text. For example, It’s a difficult task to provide instructions through words on how to tie a necktie, but easy to explain in videos.
With simple functioning products or services, you can give your viewers a demonstration of how it works and how can your customer use it to impact their lives.
If your service offering is complex and may be difficult to comprehend, you can create an explainer video to explain it thoroughly. That simplifies your process and makes things easier.
This is how an explainer video can benefit your company by saving time and growing your customer’s interest in your product/service.
Final Thoughts
When it comes to making an Explainer Video it surely is true that money is the main issue.
But it’s better to spend a decent amount of money once than spending money 2/3 time within for the same video over and over again. You may not notice but constantly updating or asking for making a new video will cost you more than how you might have spent on one expensive video.
At the end of the day, it will turn out that while trying to save your money, you ended up spending more. No one wants that yet many (if not most) take the same path.
That’s why you need to think about your budget, what you want, and what’ll be the outcome.
If you can’t decide on your own you can always consult us.
With some discussion, we’ll be sure to provide you with an optimal solution.
You can also get a free quote here.
